The collapse of General Motors captured headlines in early
2009, but as Alex Taylor III writes in this in-depth dissection of the
automaker’s undoing, GM’s was a meltdown forty years in the making. Drawing on
more than thirty years of experience and insight as an automotive industry
reporter, as well as personal relationships with many of the leading players,
Taylor reveals the many missteps of GM and its competitors: a refusal to follow
market cues and consumer trends; a lack of follow-through on major initiatives;
and a history of hesitance, inaction, and failure to learn from mistakes. In
the process, he provides lasting lessons for every executive who confronts the
challenges of a changing marketplace and global competition. Yet Taylor resists
condemning GM’s leadership from the privileged view of hindsight. Instead, his
account enables the reader to see GM’s decline through the eyes of an insider,
with the understanding that corporate decision-making at a company as large as
General Motors isn’t as simple as it may seem. Taylor’s book serves as a
marvelous case study of one of the United States’ premier companies, of which
every American quite literally now holds a share.
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